The Auction Company auctioneer calling an auction in front of a crowd
FAQs

Common questions, answered.

How independent auctioneering and training works, what to expect on the day, and how to get started with The Auction Company.

General11

Are you affiliated with any one real estate agency?
No. We are deliberately independent so that we can work with multiple agencies without conflict. Our loyalty on auction day is to the vendor and to the agent who has engaged us.
Are you an independent auctioneer service?
Yes. The Auction Company is independent of any single real estate agency and/or auction house. We work as specialist auctioneers across Melbourne and Victoria, and directly with vendors who want a specialist for their campaign.
Can we meet the auctioneer before the campaign?
We recommend it! Every booking includes a pre-auction briefing by phone with the lead agent to develop a strategy and help us tailor the call to the property. Your auctioneer can also attend your final vendor meeting by phone or video call to introduce themselves, subject to an invitation by the lead agent.
Do you only call auctions in Melbourne?
We are Melbourne based, and can travel across Victoria for on-site auctions. We also conduct boardroom and online auctions if an on-site auction is not practical. We are open to enquiry for interstate engagements.
Do you publish your auction results?
We collate auction data for market analysis and confidential reporting to our auction clients. However, we do not publish individual results publicly, out of respect for the people involved in each transaction.
How do I get a quote?
Get in touch with our team via our contact form and we'll respond within 1 business day. Please give us as much information as possible to respond with an accurate quote and guidance on how we can best assist you.
How do you measure a successful auction?
Success isn't only about selling under the hammer — it's about ensuring the team execute their roles effectively, all buyers and bidders are serviced, spectators leave impressed with the auction delivery, the vendor feels comfortable and that the correct strategy has been implemented to either sell for the highest price or setup the property for the best possible outcome afterwards. There are so many ways to measure success but of course where we can, pushing for the highest price is always at the centre of it all.
What is your approach to vendor advocacy on the day?
We act in their best interest, aiming to extract every bid possible and providing honest advice as required.
What sets you apart from in-house agency auctioneers?
Specialisation. An in-house auctioneer may call a handful of auctions a month alongside other duties. We do it more. The repetition adds up - bidder psychology, presence and post-auction negotiation all sharpen with volume.
When was The Auction Company founded?
The Auction Company was established in 2017 to give Melbourne agencies and vendors a dedicated independent auctioneer service for both residential and commercial property markets. Our team brings together over five decades of combined industry experience and a passion for the craft of auctioneering.
My question isn’t answered here. Who can I ask?
Please get in touch with us at admin@theauctioncompany.com.au or call 9834 6034, and we'll be happy to help.

Our team8

Can we request a specific auctioneer?
You're welcome to let us know your preferred auctioneer when you book. We'll do our best to accommodate your request, subject to availability.
Can you guarantee my preferred auctioneer?
We'll always do our best to find a date and time that suits both you and your preferred auctioneer when you request a booking. However, we can't guarantee their availability, as this is subject to their existing schedule.
Do you have female auctioneers?
Visit the "Our Team" section to meet our auctioneers.
Do you train auctioneers internally?
Yes. We provide our auctioneers with mentoring and ongoing feedback. Every auction is recorded and their auction performance is reviewed periodically. The Auction Company standard is high, and no auctioneer is exempt from the work required to maintain this.
How can I work with The Auction Company?
If you'd like to recruit our services, head to our booking page and submit a booking request. Our team will get back to you within one business day. If you're someone looking to be an auctioneer with our team, please submit an inquiry form and one of us will contact you.
Who supports the campaign behind the scenes?
Our operations team works alongside our auctioneers to make sure they're fully prepared for every auction. They manage your booking, handle any requests after booking (e.g. rescheduling or cancellations), and collect core auction documents like contracts and vendor statements. This means your auctioneer can focus on the call, while our team looks after everything else.
Who will be my auctioneer on auction day?
Your auctioneer will be allocated at the time of booking. If a situation arises where your auctioneer cannot attend (e.g. your auctioneer is sick), we will advise you as soon as possible and work with you to allocate another auctioneer. Visit the "Our Team" section for more information on our auctioneers.
Who will be there on auction day?
Your auctioneer will be allocated when your booking is confirmed. You are welcome to note a preferred auctioneer on your booking request and we will do our best to accommodate it, subject to availability. Whether you have a hand in choosing them or not, you can be confident that all of our auctioneers operate to The Auction Company's standard.

Auctioneer services23

Are quotes obligation-free?
Yes, quotes are obligation free. Contact us today to speak further.
Are the auction results publicly available?
Most results are available in the public domain, however some results are kept confidential from time to time by request of the seller.
Are your auctions conducted in person or online?
Nearly all of our auctions are conducted in person. However, there are circumstances where our customers require an online auction. We can assist with this too if you need it. Please indicate this at the time of booking.
Can I add Audio-Visual services later?
Yes, though this is subject to availability. The more notice you can give us, the better — last-minute additions can't be guaranteed.
Can I book an online auction?
Yes, we can facilitate an online auction for you. Simply indicate this requirement when booking (tick the relevant box on your booking form). Please note that additional fees apply for the setup and running of online auctions.
Can you handle online auctions?
Yes. We are equipped to handle online auctions in certain circumstances. Please note online auctions incur an additional fee for technical setup and staffing. For more information contact the team.
Do you bundle services for repeat agency clients?
Please get in touch with us directly to discuss your needs and we'd be happy to consider an arrangement that works in the best interest of both companies.
Do you call both residential and commercial auctions?
Yes. We auction both commercial and residential property. Commercial work includes office, retail, industrial, childcare, medical, mixed-use and development sites. Residential includes houses, apartments, townhouses, and rural/lifestyle.
Do you call online-only auctions?
Yes. We have the resource to handle setting up and running an online auction. Get in touch with us for more details. Additional fees may apply.
Do you handle mortgagee and receiver sales?
Yes. Some of our team have extensive experience with conducting mortgagee-in-possession and receiver or liquidator auctions. Notify us of the situation and we can allocate one of our specialists.
Do you have a minimum bid increment for each property?
The minimum bid increment is normally set by the auctioneer on the day. They will guide bidders on the increment at the time and this can vary during the auction. Understandably, this is regulated based on the circumstance of the auction and our specialist auctioneers are well equipped to determine the appropriate increments to ensure the best outcome on the day.
How do I book Audio-Visual services for my auction?
Please indicate your AV requirements at the time of booking, so we can notify our AV team and ensure they have enough notice to resource your auction.
How do you determine the starting bid for a property?
Your auctioneer will work together with the sale representative, considering feedback from interested buyers, to determine a fair and reasonable start. The auctioneer will typically provide a guide to the crowd, but if a buyer wants to start the bidding we will work with them to commence the bidding, so long as the opening bid is reasonable. Every auction is different.
How do you determine the starting bid?
Your auctioneer will work together with the sale representative, considering feedback from interested buyers and the vendor's reserve price, to determine a fair and reasonable start. Determining a starting bid cannot be made until all information has been collated towards the end of the campaign.
How do you handle disputes or conflicts during an auction?
If a dispute or conflict arises, the auctioneer together with the sales team will look to find a resolution for all involved. Penalties apply for anyone who deliberately disrupts an auction and if for any reason there is a disputed bid, the auctioneer may elect to reoffer the property at the last undisputed bid or restart the auction.
How does your auction process work?
We engage with you and the team from the time we are booked to provide support right up until auction day. For a detailed understanding of what your booking includes please go to our 'Auctioneer Services' page or contact us directly for more information.
What do Audio-Visual services include?
Refer to your service agreement otherwise get in touch via our contact form for more information.
What does an auctioneer booking include?
Please visit our Auctioneer Services page for a breakdown of inclusions or contact us by phone and one of our representatives can step you through each item.
What is the typical lead time?
We recommend booking at least 4 weeks in advance. We accept shorter timelines where capacity allows.
When will the auctioneer arrive?
Your auctioneer should arrive at least 20 minutes before auction, unless alternative arrangements have been made.
Which service do I need?
If you are a vendor or agency selling a property, choose the residential or commercial auction type. Select the other auction details and add-ons that fit. If you are running a fundraiser, the charity auction type is for you. Otherwise, contact us directly for more information and we would be happy to help guide you.
Will the auctioneer attend vendor meetings?
Yes, your auctioneer is available for vendor meetings by phone or video call. Please liaise with them directly to arrange a time.
Will the auctioneer help me negotiate?
All of our auctioneers are skilled in post auction negotiations. If you'd like support, simply let your auctioneer know beforehand so they can confirm availability and allow enough time to assist

Charity & fundraising7

Can you call corporate fundraising events?
Yes. Corporate-hosted fundraisers, end-of-year galas, conference auctions and similar events are all within our remit.
Can you handle both silent and live auction components?
No. We can only assist you with a live auction call.
Do you brief on stage etiquette and tech?
As part of our briefing process, we will send you an event form. It will ask about many things associated with the auction, including such things like microphone arrangements (wireless handheld is preferred). We will provide some recommendations based on previous experience on how to conduct proceedings including the suggested order and number of items.
Do you donate your services for charity events?
Where appropriate, yes. We offer reduced rates or pro-bono engagements for not-for-profits whose mission aligns with causes our team supports. The conversation starts with what you are raising for. Let us know more by filling in our Charity Auction Enquiry Form.
Do you help us choose auction lots?
A good live auction has a well curated set of items/experiences. See our resources page for general advice on curation. We don't pick what you auction, but if you give us a list, our auctioneers can help your decision making process.
How early should we book a charity auctioneer?
For events, ideally six to eight weeks in advance.
Will you do paddle raise or fund-a-need segments?
Get in touch with us to discuss your event needs and how we can accommodate.

Training4

Can you provide both an auctioneer and a campaign consultation?
While your auctioneer can provide general advice during your briefing calls, the time for this will be limited. If you'd like to upskill your team, we offer auction campaign training covering bidder qualification, vendor liaison, auction day processes and post-auction negotiation. See our training services page for more information on our programs.
Can you support our junior auctioneers with mentoring?
Yes. We offer auctioneer training for agencies who want to grow their internal capability. See our Auctioneer Training page for more information.
Do you provide pre-auction coaching for agents?
While your auctioneer can provide general advice during your briefing calls, the time for this will be limited. If you'd like to upskill your team, we offer auction campaign training covering bidder qualification, vendor liaison, auction day processes and post-auction negotiation to name a few. See our training services page for more information on our programs.
What happens after I submit a training booking request?
One of our team will contact you to discuss your needs further and recommend a program for you.

Bookings12

Can I reschedule my booking?
Yes. Depending on the circumstances, a rebooking fee may apply. Get in touch with us to discuss.
How do I make a booking?
Head to our booking page to submit a booking request. Our team will review the request, and get back to you within one business day. If any clarification is required, we will contact you directly for more information.
How do I pay?
We'll issue an invoice with details for payment by bank transfer or credit card. Bank transfer details are included on your invoice.
How early should we book an auctioneer for a campaign?
We recommend booking at least 4 weeks in advance. Last-minute bookings are accepted where capacity allows.
My preferred date / time is not available. What should I do?
Please get in touch with us so we can explore possible solutions together.
What are your auction booking terms and conditions?
Refer to your service agreement otherwise get in touch via our contact form for more information. See our Booking Terms & Conditions.
What happens after I submit an auctioneer booking request?
Our operations team checks auctioneer availability against your date and time. We come back within one business day with availability and confirmation. Once confirmed, you will receive an email confirmation and calendar invite, and your allocated auctioneer will contact you.
What happens if I need to Cancel my auction or sell prior?
Our standard service terms require full fees to be paid if a cancellation occurs within 28 days of the booked auction date, for any reason — including selling prior to auction.
What happens if I need to reschedule my auction?
Simply contact our operations team at admin@theauctioncompany.com.au or call us on 9834 6034 to let us know your requirements. We'll do our best to reschedule to a date and time that works for you, and we'll always try to keep the same auctioneer where possible. If that's not achievable, we may need to allocate a different auctioneer. Depending on the circumstances, a rebooking fee may apply. Get in touch with us to discuss.
What is the typical lead time for booking?
We recommend booking at least 4 weeks in advance. We accept shorter timelines where capacity allows.
When do I pay?
Fees are due seven days prior to your auction date
Who can book an auctioneer?
Real estate agents can book our independent auctioneers to work alongside their agency team. Vendors can also book an auctioneer directly, whether selling through an agency or independently. If you are selling independently, additional fees may apply if extra support or advice is required from the auctioneer during the campaign. Please contact us for more information.

For agents7

Can we trial your service for a single auction first?
Signing a service agreement and booking your first auction, does not lock you in to any ongoing arrangement. We welcome the opportunity to show you The Auction Company difference with a single engagement, and go from there.
Do I need to bring Auction Rules to the auction?
Victorian legislation requires that auction rules be on display for 30 minutes before the auction begins. While our auctioneers carry a set of auction rules, we recommend having your own on hand to help ensure timeframe compliance.
Do your auctioneers have auction rules?
Victorian legislation requires that auction rules be on display for 30 minutes before the auction begins. While our auctioneers carry a set of auction rules, we recommend having your own on hand to help ensure timeframe compliance.
What is your availability like during peak season?
We strongly recommend confirming dates at least four to six weeks ahead during peak periods, and we will always do our best to ensure you have an auctioneer available to you.
Who pays for the auctioneer?
In most cases, the auctioneer's fee is paid for by the vendor. We strongly recommend including auctioneer services in your marketing schedule so funds are accounted for and your vendor is aware of the cost upfront. Ultimately, the party who books the auctioneer is responsible for the fee, so we encourage clear communication with your vendor well ahead of time to ensure funds are secured.
Will you call against another agency at the same auction event?
In-room portfolio events sometimes feature multiple agencies. We handle the call with strict neutrality and confidentiality between agencies. We work for multiple agents and if requested will represent those who want us. That being said, different auctioneers could be selected for individuality.
Will you wear our agency branding on the day?
By default, our auctioneers wear a dark suit and red tie in line with our company image.

For vendors & bidders26

Are the auction results binding and legally enforceable?
Yes.
Are there any additional costs or fees associated with purchasing a property through auction?
No, unless of course you recruit someone to bid on your behalf, in which case their service may incur a fee. Remember that for any property purchase, you will need to consider stamp duty and settlement fees in addition to the purchase price. We recommend speaking to your lawyer or conveyancer for more information.
Are there any legal or contractual obligations when buying a property through auction?
Remember that bidding under auction conditions means there is not likely to be ‘subject to finance’ or ‘cooling off’ available. Furthermore, if you bid and the property is sold to you, you are required to sign the contract immediately afterwards and pay the 10% deposit.
Are there any requirements to participate in your auctions?
Generally, all bidders are required to adhere to the terms and conditions of each sale, which includes being able to pay a deposit on the day (normally 10% of the purchase price) and settle within a period of time governed by the seller's instructions. We recommend you speak to the sales representative beforehand for all relevant information.
Are there any warranties or guarantees provided for auctioned properties?
The terms and conditions of the sale are contained in the contract of sale and any questions pertaining to the property should be directed to the associated sales agency.
Can anyone participate in your auctions?
It's not up to us, the sales team overseeing the process will determine who can and who cannot participate. Generally though, if you can meet the terms and conditions of the sale, i.e. a deposit and settlement terms, you can attend the auction and bid. We recommend you speak to the sales representative beforehand for all relevant information.
Can I attend an auction as an observer without participating?
Yes, we encourage it.
Can I inspect a property before bidding?
In the weeks leading up to auction, properties are typically open for inspection on various days. The property is also normally open to inspect 30 minutes prior to the auction start time. Please contact the sales representative directly to know more.
Can I negotiate the terms or purchase price after winning the auction?
No, you must first apply for any amended terms before you bid at the auction. These must be approved prior to the start.
Can I obtain financing for a property I purchase at auction?
Yes, but please speak to your advisor (lawyer, conveyancer, mortgage broker, accountant etc.) to get advice prior to bidding at auction as everyone’s situation is different. You should remember that bidding under auction conditions means there is not likely to be ‘subject to finance’ or ‘cooling off’ available, so you should have your finances ready beforehand.
Can I participate in an auction remotely from another location or country?
Yes, you can organise to bid by phone or online. Alternatively you may organise for someone to bid on your behalf with a power of attorney. Please speak to the sales representative to make appropriate arrangements and seek correct authority to bid.
Can I place a conditional bid based on certain contingencies?
No, but you should speak to the sales representative to understand more. Ultimately it is the vendor’s decision.
Can I submit a pre-auction offer for a property?
Yes. However, in some situations vendors instruct their sales representatives to not accept any offers prior to auction. Please speak to the sales representative directly for more information.
Can I withdraw a bid during the auction?
No. Once a bid is called and acknowledged by the auctioneer, it stands — a bidder can't withdraw it. If a bid was made in genuine error, the bidder can flag it immediately, but it's the auctioneer's call (not the bidder's right) whether to disregard it, re-open bidding, or resubmit the property at the last undisputed bid.
Can someone bid on my behalf?
Yes, but someone will be required to sign the contract of sale if they are successful. Please check to make sure that the contract allows for the nomination clause to ensure you can nominate your name in place of the person bidding for you if they sign on your behalf. Alternatively you may make arrangements with the sales representative to sign electronically if you cannot attend or arrange a power of attorney on your behalf.
Do I need to provide any documents or identification to participate in an auction?
If you are required to register, normally the sales representative will require you to provide a copy of your driver’s license/passport. If you are a Director acting on behalf of a company, you'll need to provide proof as a Director, normally in the format of an ASIC company search. Speak to the sales representative directly for all relevant information.
How can I register for an auction?
In the state of Victoria, you are not legally required to register, however some sales representatives and the sellers require bidders to register to participate. Please speak to the sales representative directly for all relevant information.
How long do I have to complete the purchase after winning the auction?
Immediately after the conclusion of the auction you are expected to sign the contract and pay the nominated deposit.
I'm a vendor. Can I sell a property at auction using your services?
Yes. If you are working with a real estate agency, ask your selling agent if they have used us before — we work with most of the established Melbourne agencies. If you are selling your own home via 'For Sale by Owner', please indicate this on your booking request form.
Is GST payable on a commercial property purchase?
The GST payable (not payable) on a commercial property is specific to each property and circumstance. Always seek your own independent advice from your tax specialist and check the contract's GST clause before bidding on commercial property.
Is there a cooling-off period when I buy at auction?
No. Under the Sale of Land Act 1962, purchases at a publicly advertised auction are exempt from Victoria's 3-business-day cooling-off period. The exemption also covers a sale signed within 3 clear business days before or after the advertised auction date.
What are the payment terms for purchasing a property through auction?
Traditionally this is 10% of the purchase price. If you don't have the facility to pay the full 10% deposit on the day, a lower amount can be paid and the balance of the deposit on another day. Please check with the sales representative directly before bidding.
What deposit is payable at a residential auction?
Traditionally this is 10% of the purchase price. If you don't have the facility to pay the full 10% deposit on the day, a lower amount can be paid and the balance of the deposit on another day. Please seek approval and check with the sales representative directly before bidding. Tip: contact your bank to increase your transfer limits before auction day.
What happens if I am the highest bidder on a property?
If you are the highest bidder and the property has been declared ‘On the Market’, the property will be sold to you. You are required to sign the contract of sale immediately at the conclusion of the auction and pay the agreed deposit. If you are the highest bidder and the property has not ‘reached the reserve price’, the property is passed into you. You will have a short period of time to negotiate exclusively with the vendor. This period is deemed to be a 'reasonable amount of time' and could be up to 15 minutes after auction. Please note if you choose to not pay the vendor's reserve immediately after they may choose to negotiate with others.
What happens if the reserve price is not met during an auction?
If the reserve price is not met, the highest bidder will be given the first right to negotiate exclusively with the vendor after it is passed in, for a reasonable period of time. If there are no bids and the property is passed in, the property may be offered for private sale with an asking price.
What is the buyer's premium for purchasing a property through auction?
There is no buyer’s premium.

Reporting1

Do you provide written post-auction reports?
Auction statistics are recorded for every auction we conduct. Where auction volume is high enough for meaningful analysis, we run mid and end of year reviews with those clients.

Testimonials5

Are these testimonials verified?
Yes. Every testimonial on this page comes from a named client who has agreed to be quoted publicly. We do not publish anonymous reviews.
Can I speak to a reference before engaging you?
Many people we have worked with have submitted reviews of their experience. See our Testimonials page for reference.
Do you have video testimonials?
Please refer to our 'Testimonials' page to hear from those who have worked with us.
Have you worked with my agency before?
Let's find out, send us an email. We have ongoing relationships with many established Melbourne agencies. Ask your principal or sales manager — they may already know us.
How do you collect feedback?
We welcome feedback from all of our customers. You can convey your thoughts and observations directly to your auctioneer or via The Auction Company administration team by phone or email. Your opinion matters and we welcome it.
Enquiries

Send us an enquiry

Tell us about your campaign or upcoming event. We respond within one business day.

Address
Suite 4, Level 1, 55 Collins Street
Melbourne VIC 3000
Our office is unstaffed — please book an appointment before visiting.
Hours
Mon–Fri, 9am to 5:30pm